Branding Development
American BEAUTY - THE RESTAURANT
Developed a refreshed visual direction for American Beauty, bringing together typography, color, imagery, texture, and layout into a cohesive stylescape. The system was designed to give the restaurant a more distinctive personality while creating a visual foundation that could translate consistently across menus, social content, promotional materials, and other brand touchpoints.
CASTAWAYS
Developed a cohesive visual identity across Castaways’ social media, menus, signage, and promotional materials. The system uses bold typography, coastal-inspired color, and consistent graphic treatments to create a recognizable look that feels casual, energetic, and tied to the waterfront dining experience. The goal was to make every touchpoint feel connected. Whether promoting brunch, events, loyalty offers, or everyday dining—while keeping the brand clear, flexible, and easy to recognize across both digital and print.
