Dannys Chinese Kitchen
Danny’s Chinese Kitchen required a wide range of promotional materials across local advertising, direct mail, signage, in-store touchpoints, and social media.
What I Deliver:
I created a consistent campaign language that could scale from small-format stickers to newspaper advertisements and large banners while keeping promotions, locations, and calls to action clear.
Design Approach:
The central challenge was maintaining brand recognition across formats with dramatically different viewing conditions. I used repeatable brand elements and clear hierarchy while adjusting composition, scale, and information density for each application.
Deliverables
Limited space and dense promotional information make hierarchy especially important. These layouts prioritize the offer and brand first, then organize supporting information for fast scanning.
Banners
Large-format design requires a different approach to scale. Messaging and imagery are simplified so the most important information remains readable from a distance.
Post Card Mailers
Direct mail pieces balance promotional messaging with brand recognition, using clear calls to action and structured information to communicate quickly.
Small-format applications reduce the visual system to its most recognizable elements, creating simple branded touchpoints that remain clear at a limited scale.
Digital adaptations maintain the campaign language while adjusting hierarchy and composition for feed-based viewing.
Next work
Social Media