American Beauty Restaurants includes two distinct locations—American Beauty Bistro and American Beauty The Restaurant. I helped develop a refreshed visual identity across menus, social media, and promotional materials. While the existing logos remained in place, I established a new visual direction for both locations through typography, layout, color, imagery, and overall brand styling.

What I Delivered:
Menu design, social media graphics, visual brand development, style scapes, layout systems, and ongoing creative direction designed to give both locations a polished, recognizable look while allowing each one to maintain its own personality.