Castaways
Castaways is a waterfront restaurant and bar with a broad mix of dining, events, promotions, and customer communication.
What I Deliver:
I developed a cohesive visual direction across menus, email, and social media, using bold typography, coastal-inspired color, imagery, and consistent graphic treatments to make each touchpoint feel connected without becoming repetitive.
Deliverables
Menu layouts translate the identity into a functional environment where readability and information hierarchy are just as important as visual personality.
Emails
Email required the brand system to work within a more structured, information heavy format, balancing promotional messaging, imagery, and clear calls to action.
Social content extends the same visual language into faster-moving campaigns for dining, events, promotions, and loyalty initiatives.
Next work
Social Media